Popular Facebook app: All talk, little cash – Washington Post- msnbc.com.
Pardon me a small grumble here.
Twits.
Sure, Facebook Causes may not drive substantial amounts of donations – yet – but it does something useful to raise awareness. MySpace Causes would, too, if they were more stringent about what a “cause” was.
And, here on Earth, awareness means something. Money ain’t everything, MSNBC, no matter what your big corporate ad-driven people tell you. When it comes to causes, spreading awareness counts, too.
Next up, MSNBC picks on benefit concerts because more people watch them on TV than buy tickets or donate.
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Lateef said:
It certainly is effective – it just depends on how you’re looking at it – The Causes application isn’t offering you a magical portal to an untapped fundraising goldmine…and neither is any other online or social media application…It’s the creation and cultivation of opt-in communities of individuals that share a vision, or more specifically, are stakeholders in an organization’s mission.
In fact, donations received isn’t the best way of measuring performance on Causes.